In a bold move that has caught the attention of the film industry, the producer of the Tamil movie Kidugu has taken the decision and release the movie on YouTube after it was unable to secure a release in theaters in Tamil Nadu. This decision has been met with a mixed response from the public and the film fraternity alike.
Kidugu is a movie that deals with a sensitive topic in India for more than 75 years like Intercaste marriage, misuses of the Hindu Religious Charitable Endowments Department in Tamilnadu, and religious conversions with bold dialogues in its scripts. The movie has been praised for its realistic portrayal of the issue and the sensitive handling of the subject matter. However, the movie has faced several hurdles in securing a theatrical release in Tamil Nadu.
The producer of the movie has stated that he made the decision to release the movie on YouTube in order to ensure that the message of the movie reaches a wider audience. He released the movie on 3 March 2023 on Youtube as he believes that the internet is a powerful tool that can be used to create awareness about important social issues. Kidugu movie is directed by V Veera Murugan. Kidugu’s casting is Birla Bose, Komban Enba, Kaloori Vinoth, and many more.
While some members of the film industry have praised the producer for his bold decision, others have criticized the move as a sign of the weakening of the theatrical release model. However, regardless of the response, it cannot be denied that the decision to release Kidugu on YouTube has opened up a new avenue for independent filmmakers to reach a wider audience and make an impact with their movies.
In just 24 hours, the movie was watched by more than 2 lakh viewers, which is a remarkable achievement for an independent film.
Not only has the movie been successful in drawing large audiences, but it has also inspired people to take action. Many viewers have been donating the cost of their movie tickets directly to the movie’s director using the popular mobile payment app, GPay. This is a clear indication of the movie’s powerful message and its ability to inspire people to contribute to social causes.
The success of Kidugu can be attributed to its honest portrayal of the issues faced by Indian society today. The movie sheds light on topics that are often swept under the rug and encourage audiences to confront uncomfortable truths. It also highlights the importance of unity and compassion, especially in a society that is still grappling with issues of caste, religion, and corruption.
The overwhelming response to Kidugu demonstrates that audiences are hungry for stories that challenge their perspectives and push them to think critically about the world around them. As such, the movie is a shining example of how cinema can be a powerful tool for social change and a force for good in the world.
The decision to release Kidugu on YouTube has sparked a conversation about the future of movie releases and the power of the internet in creating social awareness. While the move may be seen as a risky one, it has also shown that there are alternative ways for filmmakers to bring their message to the masses.
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